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Corporate Driver: Communication

Selling the Invisible by Harry Beckwith

Title: Selling the Invisible Author: Harry Beckwith Genre: Business & Economics Publisher: Business Plus Release Date: Tue Mar 20 2012 Pages: 272 Review:This practical guide walks you through the process of marketing services that the customer cannot see and experience before buying. However, you don’t need any marketing knowledge to benefit from this book. Regardless …

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Conscious Business by Fred Kofman

Title: Conscious Business Author: Fred Kofman Genre: Business & Economics Release Date: 2013 Pages: 325 Review: I loved this book! Don’t be put off by the title—this is not a “New Age” tome. Fred Kofman makes a compelling case for consciousness as key to organizational greatness. “Conscious business” he says, means finding your passion and …

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The Heart Aroused by David Whyte

Title: The Heart Aroused Author: David Whyte Genre: Business & Economics Publisher: Broadway Business Release Date: 1996 Pages: 337 Review: David Whyte, published poet and corporate consultant (bet you’ve not heard that combo before!) uses both modern and classic poetry to show how anyone can craft a happier work experience. Unlike any other business book …

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Made to Stick by Chip Heath and Dan Heath

Title: Made to Stick Author: Chip Heath, Dan Heath, Genre: Contagion (Social psychology.) Release Date: 2007 Pages: 291 Review: With most of us tasked with coming up with innovative ideas at work it’s worth exploring what makes a good idea “sticky”. The authors cover the 6 elements they’ve identified as critical: simplicity, unexpectedness, concreteness, credibility, …

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