Conscious Business by Fred Kofman

Conscious Business Book Cover Conscious Business
Fred Kofman
Business & Economics

Review: I loved this book! Don’t be put off by the title—this is not a “New Age” tome. Fred Kofman makes a compelling case for consciousness as key to organizational greatness. "Conscious business” he says, means finding your passion and expressing your essential values through your work. By promoting the intelligent pursuit of happiness among all stakeholders, conscious business produces sustainable, exceptional performance.

Kofman is a great teacher and his conversational style works particularly well in the audio version of this book. He seeks to engage you in the conversation and show you his thinking—unlike so many authors he doesn’t pretend to have all the answers which makes his wisdom even more impactful.

It’s hard to characterize this book—it’s a business book with powerful strategies for individuals. It will help you become a better leader and person. It’s practical and idealistic. It references real-world situations and gives you tools for looking at things differently enabling new solutions. He cautions that while the concepts he teaches are simple on the surface, they are initially difficult to implement. However, he makes a compelling case for the benefits of trying.



Amanda Mitchell is an executive coach and strategist specializing in helping senior executives deal with disruptive drama within their teams. An advertising agency veteran, she experienced first-hand the business implications of corporate drama both with her Fortune 500 clients and within the Manhattan ad agency she led. She founded Our Corporate Life ( to help executives solve the problems no one wants to deal with. She has been published in Bloomberg Businessweek, and quoted in Fast Company,, and She lives in New Jersey with her family.

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