Made to Stick by Chip Heath and Dan Heath

Made to Stick Book Cover Made to Stick
Chip Heath, Dan Heath,
Contagion (Social psychology.)
2007
291

Review: With most of us tasked with coming up with innovative ideas at work it’s worth exploring what makes a good idea “sticky”. The authors cover the 6 elements they’ve identified as critical: simplicity, unexpectedness, concreteness, credibility, emotions, and stories.

Not surprisingly they use these techniques in making their case—which makes this a fun, relevant, read. It contains practical, tangible strategies you can start to use immediately so you can quickly see for yourself how the insights they’ve uncovered in their research can make a real difference in your own work. Definitely worth your time.

Amanda Mitchell is an executive coach and strategist specializing in helping senior executives deal with disruptive drama within their teams. An advertising agency veteran, she experienced first-hand the business implications of corporate drama both with her Fortune 500 clients and within the Manhattan ad agency she led. She founded Our Corporate Life (www.ourcorporatelife.com) to help executives solve the problems no one wants to deal with. She has been published in Bloomberg Businessweek, and quoted in Fast Company, CNBC.com, and Monster.com. She lives in New Jersey with her family.

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