The Icarus Deception by Seth Godin

The Icarus Deception Book Cover The Icarus Deception
Seth Godin
Business & Economics
Portfolio
2012
241

Review: In this book Godin steps a bit out of his marketing comfort zone and into the world of motivation. He believes that our new economy is about throwing off the artificial limitations we’ve been taught to believe in order to create more meaningful and financially rewarding work for ourselves. It’s a truly inspirational message--although for some of us it’s a stretch to consider our work as “art.”

In the back he gives examples of those who have pursued their “art” which helps you wrap your mind around the concept of work as art. If you’re a fan you’ve heard much of this message before but it’s worth reading this book because his thinking challenges our day-to-day assumptions about what is possible for each of us.

As an aside, from a marketing standpoint this book is an interesting experience in alternative approaches--Godin created a Kickstarter campaign for this book in order to convince his publisher to promote it. You can see the original request on the Kickstarter site.

Amanda Mitchell is an executive coach and strategist specializing in helping senior executives deal with disruptive drama within their teams. An advertising agency veteran, she experienced first-hand the business implications of corporate drama both with her Fortune 500 clients and within the Manhattan ad agency she led. She founded Our Corporate Life (www.ourcorporatelife.com) to help executives solve the problems no one wants to deal with. She has been published in Bloomberg Businessweek, and quoted in Fast Company, CNBC.com, and Monster.com. She lives in New Jersey with her family.

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