Good Strategy Bad Strategy by Richard Rumelt

Good Strategy, Bad Strategy Book Cover Good Strategy, Bad Strategy
Richard P. Rumelt
Business & Economics
Crown Books

Review: Strategy is probably the most misunderstood business concept. If you’ve ever been told to be “more strategic” (particularly by a manager who can’t define what that means), this book is for you. It does an excellent job of clearly defining strategy and giving real world, easy-to-understand examples of both good and bad strategy. The author untangles strategy from other concepts that often masquerade or are confused as strategy eg performance objectives, competitive goals, etc. and helps the reader identify symptoms of bad strategy.

It’s interesting, thought-provoking, contrarian in many respects, both theoretical and practical—in fact there’s so much in this book I plan to reread it at least once if not more. Well worth your investment.

Amanda Mitchell is an executive coach and strategist specializing in helping senior executives deal with disruptive drama within their teams. An advertising agency veteran, she experienced first-hand the business implications of corporate drama both with her Fortune 500 clients and within the Manhattan ad agency she led. She founded Our Corporate Life ( to help executives solve the problems no one wants to deal with. She has been published in Bloomberg Businessweek, and quoted in Fast Company,, and She lives in New Jersey with her family.

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