Business & Economics
Tue May 24 2011
Review: This book makes you think twice about the assumptions you make every day. It’s a quick, fun, read that is in the same vein as Freakonomics but in my opinion, better. Their style of examining data from seemingly unrelated areas to create thought-provoking mash-ups of information encourages us to challenge traditional thinking and consider many different points of view. This volume has great visuals which add value to the narrative so I’d recommend actually reading vs listening to the book.
It’s an entertaining way to think differently about incentivizing the behavior you want to encourage.