Made to Stick by Chip Heath and Dan Heath
Contagion (Social psychology.)
2007
291
Review: With most of us tasked with coming up with innovative ideas at work it’s worth exploring what makes a good idea “sticky”. The authors cover the 6 elements they’ve identified as critical: simplicity, unexpectedness, concreteness, credibility, emotions, and stories.
Not surprisingly they use these techniques in making their case—which makes this a fun, relevant, read. It contains practical, tangible strategies you can start to use immediately so you can quickly see for yourself how the insights they’ve uncovered in their research can make a real difference in your own work. Definitely worth your time.
