January 17, 2017 • Volume 8, Issue 1 • ISSN: 2154-3240

In This Issue

♦	Feature Article: Build Your Brand
♦	Ask Amanda: How can I get more out of meetings?
♦	Practical Tips: Be a Doer, Not a Dreamer

Build Your Brand

In an age of overexposed reality stars, it's easy to be cynical about personal branding. Neglecting your own brand, though, has very real consequences for your career.

Whether you've actively created one or not (or whether you like it or not!), each of us has a brand. It comes from how others see you. Are you the organized one, the person who gets things done, the flake? If you imagine how differently you'd interact with each of those types of people, you'll see how ignoring your brand can limit your possibilities.
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	Trust Your Journey.

Practical Tips: Be a Doer, Not a Dreamer

At the beginning of a new year, it's natural to take stock of your life. Where are you relative to your long-term goals? Reviewing your life goals, though, can often paralyze you. That's because the common wisdom is that to be happy you need to follow your dreams. Of course, that assumes you have a defined "dream," which many of us can't clearly articulate.
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I'm determined to be more productive this year but my days are filled with meetings. Any suggestions? E.A., Danville, CA

Assuming you've pared down your meeting attendance to just the essential meetings, take steps to make your actual meeting time more productive. Make sure you know the agenda in advance as well as what is expected of you.
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Need help with personal brand building? Try BrandYourself.com to boost your positive Google search results and bury the negative ones.

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