Book Reviews

Title: Selling the Invisible Author: Harry Beckwith Genre: Business & Economics Publisher: Business Plus Release Date: Tue Mar 20 2012 Pages: 272 Review:This practical guide walks you through the process of marketing services that the customer cannot see and experience …

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Title: Daring Greatly Author: Brené Brown Genre: Self-Help Publisher: Gotham Books Release Date: 2012 Pages: 287 Review: This is a thought-provoking discussion on intentional vulnerability. You may know Brené Brown from her incredibly popular TED Talks (if not, go watch!) …

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Title: Good Strategy, Bad Strategy Author: Richard P. Rumelt Genre: Business & Economics Publisher: Crown Books Release Date: 2011 Pages: 322 Review: Strategy is probably the most misunderstood business concept. If you’ve ever been told to be “more strategic” (particularly …

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Title: The Icarus Deception Author: Seth Godin Genre: Business & Economics Publisher: Portfolio Release Date: 2012 Pages: 241 Review: In this book Godin steps a bit out of his marketing comfort zone and into the world of motivation. He believes …

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Title: Start with why Author: Simon Sinek Genre: Business & Economics Publisher: Portfolio Release Date: 2011 Pages: 246 Review: … they buy WHY you do it.” Sinek makes a convincing case using companies like Apple, Microsoft, Dell, and HP to …

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Title: Contagious Author: Jonah Berger Genre: Business & Economics Publisher: Simon and Schuster Release Date: Tue Mar 05 2013 Pages: 244 Review: This is a fascinating read about what makes ideas contagious. Backed by research, the author uses contemporary examples …

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Title: Great by Choice Author: Jim Collins, Morten T. Hansen, Genre: Business & Economics Publisher: Harper Collins Release Date: Tue Oct 11 2011 Pages: 320 Review: This is a worthwhile read, similar in style to Collins’ previous books Good to …

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Title: Conscious Business Author: Fred Kofman Genre: Business & Economics Release Date: 2013 Pages: 325 Review: I loved this book! Don’t be put off by the title—this is not a “New Age” tome. Fred Kofman makes a compelling case for …

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Title: Lean in Author: Sheryl Sandberg Genre: Biography & Autobiography Publisher: Alfred a Knopf Incorporated Release Date: 2013 Pages: 228 Review: All women should read this book. People that have used the author’s biography as a way to dismiss the …

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Title: All Marketers Are Liars Author: Seth Godin Genre: Business & Economics Publisher: Portfolio Trade Release Date: 2012 Pages: 220 Review: This is a book about storytelling in marketing. Why recommend it? Well, because all of us use marketing (whether …

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Taking Control of Your Career® Bootcamp Content Overview

Our Bootcamp is designed to get you back to feeling like yourself fast. To avoid overwhelm, we cover critical topics sequentially so you can make small changes quickly and experience immediate results.

1. New Beginnings

We start by creating a clear picture of your desired outcome and showing how feeling stuck can benefit you. You’ll also learn how to increase your physical and mental energy and a quick (less than 5 minutes!), easy way to improve your mood.

2. Setting Yourself Up For Success

It’s easier to succeed when your environment completely supports you. You’ll learn how to easily analyze yours and bring it into alignment. We’ll also cover techniques for viewing your work situation in a neutral, productive way–allowing you to move within it effortlessly.

3. Values & Standards

Values impact your behaviors, decisions, relationships and direction in life. Yet your values are often not aligned with your workplace. Standards are what we honor because we believe they will lead us to our goals. Logically you’d think high standards would result in a superior result but just the opposite often occurs. In this session we’ll cover how to maintain your standards when they’re not shared and how to stay true to yourself without making it an issue for others.

4. How Your Best Intentions Work Against You

If you’re like most achievers, you welcome and thrive on responsibility. Sometimes, however, your life can feel like one long “to do” list leaving little time to figure out what is working – or not – in your life. We’ll cover how to retrain your teammates, how to redefine your role and the concept of “responsibility without authority” – having one without the other makes success impossible.

5. Core Beliefs

Understanding how personal beliefs drive behavior is critical to freeing you from feeling trapped. This is a deeply personal and important aspect necessary to move into action. You’ll learn how to uncover the core belief that is out of alignment and the 5 step process you can use to replace it.

6. Who is in Control of Your Life?

Control is like catnip to high achievers – we all want it. But surprisingly few exercise control in the one area where they actually have it. This cycle of relentlessly trying to get control over an uncontrollable situation is exhausting and self–defeating. Resetting expectations so you can focus on fulfilling activities will provide the energy you need to regain your perspective and take action.

7. Setting Boundaries

If you’re surrounded by those who constantly violate your boundaries it will create conflict, drama and drain your energy. When you set and maintain appropriate boundaries you will experience an almost immediate reduction of stress. We will review the 5–step boundary setting process; discuss how to hold the line without alienating others or compromising your standards, and the implications of not being able to say “no”.

8. The Path Forward

Your work each session will have helped you uncover your personal traps and provided strategies for overcoming them. We’ll do a quick review and focus on how to use your strategic plan so you’ll never get in this situation again. We’ll also review how to appropriately take responsibility, how to manage workplace expectations and perceptions and the best habits for self–management when “overwhelm” strikes again – as it inevitably will.