Book Reviews

The Icarus Deception by Seth Godin

Title: The Icarus Deception Author: Seth Godin Genre: Business & Economics Publisher: Portfolio Release Date: 2012 Pages: 241 Review: In this book Godin steps a bit out of his marketing comfort zone and into the world of motivation. He believes

Start With Why by Simon Sinek

Title: Start with why Author: Simon Sinek Genre: Business & Economics Publisher: Portfolio Release Date: 2011 Pages: 246 Review: … they buy WHY you do it.” Sinek makes a convincing case using companies like Apple, Microsoft, Dell, and HP to

Contagious: Why Things Catch On by Jonah Berger

Title: Contagious Author: Jonah Berger Genre: Business & Economics Publisher: Simon and Schuster Release Date: Tue Mar 05 2013 Pages: 244 Review: This is a fascinating read about what makes ideas contagious. Backed by research, the author uses contemporary examples

Great by Choice by Jim Collins and Morten T. Hansen

Title: Great by Choice Author: Jim Collins, Morten T. Hansen, Genre: Business & Economics Publisher: Harper Collins Release Date: Tue Oct 11 2011 Pages: 320 Review: This is a worthwhile read, similar in style to Collins’ previous books Good to

Conscious Business by Fred Kofman

Title: Conscious Business Author: Fred Kofman Genre: Business & Economics Release Date: 2013 Pages: 325 Review: I loved this book! Don’t be put off by the title—this is not a “New Age” tome. Fred Kofman makes a compelling case for

Lean In by Sheryl Sandberg

Title: Lean in Author: Sheryl Sandberg Genre: Biography & Autobiography Publisher: Alfred a Knopf Incorporated Release Date: 2013 Pages: 228 Review: All women should read this book. People that have used the author’s biography as a way to dismiss the

All Marketers Are Liars by Seth Godin

Title: All Marketers Are Liars Author: Seth Godin Genre: Business & Economics Publisher: Portfolio Trade Release Date: 2012 Pages: 220 Review: This is a book about storytelling in marketing. Why recommend it? Well, because all of us use marketing (whether

Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

Title: Blue Ocean Strategy Author: W. Chan Kim, Renee Mauborgne, Genre: Business & Economics Publisher: Harvard Business Press Release Date: 2015-01 Pages: 256 Review: This business standard is worth rereading particularly as the nature of competition continues to evolve. The

Book Review: The Happiness Advantage by Shawn Achor

Title: The Happiness Advantage Author: Shawn Achor Genre: Business & Economics Publisher: Broadway Business Release Date: 2010 Pages: 236 Review: Those familiar with the Gallup Survey know that having a best friend at work is predictive of employee “engagement” e.g.

Book Review: Drive by Daniel H. Pink

Title: Drive Author: Daniel H. Pink Genre: Business & Economics Publisher: Penguin Release Date: 2011-04 Pages: 260 Review: I really wanted to like this book because I am a Dan Pink fan and the topic is an important one. Anyone